Business, Concept & Service Design

I am a design generalist with special expertise in new venture, concept and service development, user experience, technology, brand strategy and creative leadership.I bring a range of collaborative, empathetic design and leadership skills to the table, including human-centred design, agile development, storytelling, facilitation and culture cultivation.My strength lies in problem-solving – translating complex and abstract concepts into tangible goals, actionable tasks and simple ideas that help navigate the problem at hand. I bring empathy, direction, clarity, ambition, and inspiration to the projects I undertake.Throughout my career, I have had the privilege of participating in various projects, both big and small, dating back to my early days in advertising (find some examples below). I have typically worked as part of a diverse team, contributing my expertise in different capacities.I'm always curious to talk about how to improve the status quo, so don't hesitate to be in touch.mikko@mikkopetaja.com | +358 400 998 477


Business & service design

Business development, value proposition, UX, UI, investor story, revenue models, internationalisation, strategy, scaling, fundraising, user acquisition, team building, culture, service development and partnerships


Storytelling

Value proposition, branding, creative direction


Branding

Creative direction, brand story, visual design, elements, brand manual


Advertising (pre-2013)

Creative direction, script writing, art direction, production


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